UPL Ltd., a global powerhouse in sustainable agricultural solutions, has achieved a significant milestone by being recognised as a ‘Well-Known Trademark’ by the Indian Trademark Registry. This accolade not only solidifies UPL’s stature as a frontrunner in India’s agrochemical landscape but also bolsters trust and credibility among its customers.
The journey to this esteemed recognition commenced in 2021 when UPL filed its inaugural ‘well-known’ trademark application under the revised regulations. The application meticulously outlined the evolution of the brand, accompanied by a wealth of evidence showcasing its widespread public recognition and detailing its myriad initiatives. Following a rigorous evaluation process, UPL emerged victorious, securing the coveted title of ‘Well-Known Trademark’.
Ashish Dobhal, CEO of UPL SAS, expressed his pride, stating, ‘We are honoured to have been recognised as the ‘Well-Known Trademark’. This achievement underscores our relentless pursuit of excellence and commitment to delivering innovative solutions to empower farmers with the best-quality products for enhanced agricultural productivity. This acknowledgement validates our brand’s prominence in providing best-in-class agricultural solutions to farmers worldwide.’
The significance of being labelled a ‘well-known’ trademark cannot be overstated. It signifies a level of public recognition so profound that the brand becomes synonymous with specific goods or services. Any attempt to replicate such a mark for divergent offerings could potentially mislead consumers, leading to confusion regarding the product’s source or origin.
The establishment of a streamlined process for seeking ‘well-known’ status, as outlined in the 2017 Rules, has facilitated this recognition. Companies, including UPL, can now submit comprehensive applications to the IP Office, delineating their brand’s journey, presenting evidence of recognition, and furnishing supporting documentation.
Beyond bolstering brand positioning, this recognition offers multifaceted benefits to UPL, including augmented legal protection, a competitive edge in the market, streamlined marketing endeavours, and an overall increase in company value. As UPL continues to champion innovation, sustainability, and customer-centricity, this accolade serves as a testament to its unwavering commitment to shaping a more resilient and prosperous future for agriculture.
