Turkey’s Yusuf Dikec, who won a silver medal at the Paris Olympics, gained widespread attention for his relaxed style during competition and is now seeking to Trademark his viral stance. Yusuf Dikec, Turkey’s Olympic pistol shooter, has filed a trademark application for his laid-back pose that went viral during the Paris Games, his coach revealed to AFP on Monday.
The Turkish Olympic silver medallist became an internet sensation due to his casual competition style, prompting him to apply for a patent. Dikec’s coach, Erdinc Bilgili, stated that they moved to protect the commercial use of the stance after learning that others were attempting to trademark it without Dikec’s consent.
‘After finding out several trademark applications submitted without Yusuf Dikec’s knowledge, we filed our own about a week ago,’ Bilgili told AFP, noting that the ‘other applications have been rejected.’
Dikec’s composed demeanor during the competition sparked a wave of memes online, with some comparing him to the fictional spy James Bond. Even billionaire Tesla founder Elon Musk shared a video of himself mimicking the pose.
The stance has also been widely imitated by fellow athletes since Dikec won silver, Turkey’s first medal in the mixed-team 10m air pistol, alongside teammate Sevval Ilayda Tarhan. Chelsea striker Nicolas Jackson also replicated it during a goal celebration against Crystal Palace in the English Premier League on Sunday. Merchandise featuring Dikec’s likeness, including T-shirts, mugs, and phone covers, has started to appear for sale, according to Turkish news channel TRT Haber.
The Turkish Patent and Trademark Office has not yet responded to AFP’s requests for comment. In an earlier interview with AFP, Dikec explained that his hand-in-pocket technique was simply to help maintain balance and stability, with no deeper significance.
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