In a significant cross-border trademark dispute, the Delhi High Court has granted an injunction in favor of Amul, India’s leading dairy brand, against the Italian company Terre Primitive. Terre Primitive had been marketing cookies and chocolate-covered biscuits under the name ‘Amuleti,’ which closely resembled Amul’s established trademark.
The Gujarat Cooperative Milk Marketing Federation, which operates the Amul brand, filed the lawsuit with counsel Abhishek Singh arguing that Amul is a globally recognized name, ranked 8th among the world’s top dairy companies. Singh asserted that Terre Primitive had ‘blatantly’ imitated Amul’s trademark by merely altering it with the addition of ‘eti.’
Justice Mini Pushkarna issued an injunction barring the Italian company from using any mark similar to ‘Amul’ and ordered the removal of infringing products from their website. Meta Inc. was also instructed to block or remove the Italian firm’s social media accounts promoting these products. Jayen Mehta, Managing Director of the Gujarat Cooperative Milk Marketing Federation, hailed the ruling as a significant victory for Amul and a precedent for safeguarding domestic brands from foreign infringement.
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