HomeTrademarksBlue Dart Recognised as a Well-Known Trademark

Blue Dart Recognised as a Well-Known Trademark

Blue Dart Express has been dominating the South Asian courier sector for decades. This integrated express package distribution company has been recently recognised as a well-known Trademark by the Indian Trademark Registry. This is a major milestone in the journey of Blue Dart Express. This denotes excellence and solidifies its position as one of the best trade facilities in the nation.

The leading express air and integrated transportation & distribution firm in South Asia, Blue Dart Express Ltd., provides safe and dependable consignment delivery to more than 56,000 sites throughout India. Because of its focus on the needs of the client, Blue Dart is a provider of choice for its stakeholders, and it wants to deepen this relationship even more. As a component of the DHL eCommerce division of the DHL Group, Blue Dart has access to the world’s most extensive express and logistics network, spanning more than 220 nations and territories. It provides a full range of distribution services, such as air express, freight forwarding, supply chain solutions, customs clearance, and more.

Getting acknowledged as a well-known Trademark provides multiple benefits to a brand. It enhances the competitive edge in the market. This acknowledgment from the Indian Trademark registry poses Blue Dart as a reliable courier service in the South Asian market. This further provides enhanced protection under the Trademarks Act 1999 and safeguards the brand from unauthorised use or infringement of The trademark. It also prevents the use of very similar marks despite being used for different goods and services. Getting recognised as a well-known Trademark secures Blue Dart’s intellectual property rights. It maintains market clarity and prevents consumer confusion. This recognition is also expected to significantly increase the brand value trust and credibility among customers and stakeholders. 

‘This milestone reaffirms Blue Dart’s eminent position in the logistics industry and emphasises its commitment to excellence. As the company continues to innovate and redefine standards, it remains dedicated to delivering unmatched service and value to its customers.” – Balfour Manuel, Managing Director, Blue Dart Express Limited.

The Blue Dart team’s committed employees, committed air and ground capacity, state-of-the-art technology, the vast array of creative, vertically-specific goods, and value-added services enable it to maintain market leadership while providing clients with unrivaled levels of service quality.

Apart from this Blue Dart is also recognised as one of India’s best companies to work for by the Great Place to Work Institute India. It is also ranked as one of the best multinational workplaces in Asia and voted as the super brand and Reader Digest’s most trusted brand. It is also recognised as one of the ‘Best Workplaces for Women in 2021’ and the ‘Best organisation for Women in 2022’ by Economic Times.

From a legal perspective getting recognised as a well-known Trademark is indeed a huge thing. It blusters brand value and provides iron-clad intellectual property protection. If you want to register your intellectual property, get in touch with our legal experts from Vakilsearch today.

Akash G Varadaraj