Dabur and YouTuber Dhruv Rathee Resolve Trademark Dispute

The year-long Trademark Dispute between Dabur India and YouTuber Dhruv Rathee concluded on  18 June 2024, with Rathee agreeing to blur the packaging of Dabur’s Real fruit juice in his videos. The dispute originated from a video comparing the health impacts of packaged fruit juices and fresh fruit juices, prominently featuring the Real fruit juice logo and trademark.

Justice Krishna Rao, presiding over the single-judge bench, closed the case after both parties agreed to Rathee’s proposal. Rathee will blur or use generic fruit juice packaging in his videos, maintaining his right to freedom of speech and fair comment.

Dabur accepted Rathee’s modifications, which included removing any references to the ‘REAL’ trademarks, copyrights, labels, packaging, and advertisements. Consequently, Dabur raised no objections to the video’s continued circulation on social media.

The conflict began when Dabur objected to Rathee’s use of their ‘REAL’ trademarks in a YouTube video. In March 2023, Justice Ravi Krishan Kapur ordered YouTube and other social media platforms to block or take down the contentious video.

 As Dabur India and YouTuber Dhruv Rathee settle their year-long legal battle over trademark use, it highlights the importance of proactive trademark protection. At Vakilsearch, we specialise in safeguarding your intellectual property rights through meticulous trademark registration and dispute resolution services. Whether you’re facing a dispute or need to protect your brand, our dedicated team ensures comprehensive legal support tailored to your specific needs. Protect your brand integrity. Contact Vakilsearch today.

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Akash G Varadaraj

Content Writer at Vakilsearch

I'm Akash. G. Varadaraj, an official content writer at Vakilsearch with over four years of experience. I'm here to simplify complex legal concepts into easily accessible articles that even a layman can understand. As a regular contributor to this news portal, I aim to keep you informed in the dynamic world of law, compliance, taxation, and much more. I ensure that you get to know our Vakilsearch expert's take on every piece of news, how it can help, and what you should do.

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