Ford’s New Patent Gather’s Driver Data & In-Vehicle Conversations

Ford’s new patent explores the possibility of introducing personalised ads in its vehicles. The automaker has filed a patent application for a system that would use driver data—such as location, speed, and traffic information—to tailor ads displayed on the vehicle’s screens. Additionally, the system might monitor conversations between passengers to determine the optimal timing for ad displays.

According to Ford’s new patent, the system could adjust ad frequency based on whether passengers are engaged in conversation. For example, fewer ads might be shown during active conversations, while more ads could appear during quieter moments. Visual ads might be presented during conversations, while audio ads could be used when there is silence. Ads would not be displayed while the vehicle is in motion to avoid distracting the driver.

It’s important to note that patent applications often serve to protect ideas and are not always implemented. Ford has indicated that the patent is part of its standard practice to protect intellectual property and does not necessarily reflect its current business or product plans. The company emphasised that customer interests will guide their decisions on product and service development.

Automakers are increasingly seeking new revenue sources post-purchase. For instance, Mercedes once charged $1,200 annually for faster acceleration in its electric vehicles, and Ford has made certain standard features optional for an extra cost in its upcoming models.

In an era of rapidly evolving technology, protecting your innovative ideas is crucial. Vakilsearch specialises in comprehensive patent filing services to help you safeguard your intellectual property. Whether you’re exploring groundbreaking technologies like personalised in-car advertising or developing other cutting-edge solutions, our expert team will guide you through the patent process, ensuring your inventions are securely protected. Trust Vakilsearch to secure your intellectual property and support your journey from concept to market.

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Akash G Varadaraj

Content Writer at Vakilsearch

I'm Akash. G. Varadaraj, an official content writer at Vakilsearch with over four years of experience. I'm here to simplify complex legal concepts into easily accessible articles that even a layman can understand. As a regular contributor to this news portal, I aim to keep you informed in the dynamic world of law, compliance, taxation, and much more. I ensure that you get to know our Vakilsearch expert's take on every piece of news, how it can help, and what you should do.

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