The Food Safety and Standards Authority of India (FSSAI) is intensifying its scrutiny of protein supplements following a revealing study. The research found numerous protein powders and products promoting false and misleading claims. This move, reported by the Economic Times, could lead to a ban on several non-compliant products.
A study by the FSSAI discovered that many protein powders and supplements sold in stores, online platforms, and gyms often contained inaccurate claims. The study’s findings indicated that nearly 70% of popular protein supplements in India misrepresented their protein content, with some offering only half of what they advertised. Additionally, around 14% of these supplements contained harmful fungal aflatoxins, and 8% showed traces of pesticide residue.
The crackdown aims to address the proliferation of high-priced protein supplements on e-commerce platforms like Healthkart and Amazon, where 2-3 kg jars can cost between ₹2,000 and ₹6,800. The growing fitness awareness has fueled the popularity of these products, despite the health risks associated with their consumption.
Experts have raised concerns over the quality of Indian-made herbal protein supplements. ‘Most Indian-made herbal protein-based supplements are of poor quality and contain liver-toxic botanicals’ noted clinical researchers from Rajagiri Hospital in Kerala and a US-based technology entrepreneur. They emphasised the need for stringent scrutiny, regulation, and basic safety studies in the protein-based herbal and dietary supplement industry before these products hit the market. The FSSAI’s crackdown signifies a crucial step towards ensuring consumer safety and integrity in the burgeoning protein supplement market.
Experts have long emphasised the importance of regulatory oversight to prevent the sale of substandard and potentially dangerous supplements. This move by the FSSAI is a pivotal step towards safeguarding public health and ensuring that consumers are not misled by false claims and hazardous products. Navigating the complex regulatory landscape of the dietary supplement industry requires expert legal guidance. Vakilsearch offers comprehensive services to help businesses ensure compliance with FSSAI regulations and avoid potential legal pitfalls. Our experienced team can assist with product certification, regulatory updates, and legal advice, ensuring your products meet the highest standards of safety and transparency. Trust Vakilsearch to provide the expertise needed to maintain consumer trust and adhere to regulatory requirements in the ever-evolving supplement market.
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