Godrej Consumer Products (GCPL) is making a bold move into the burgeoning pet care sector in India. The company has announced the launch of Godrej Pet Care, aiming to capture a slice of the ₹5,000 crore market, which promises robust double-digit growth over the coming decades.
GCPL will invest ₹500 crore over the next five years into its pet care division, with Godrej Agrovet partnering for manufacturing and R&D. The company plans to kick off its operations in the second half of FY26.
Sudhir Sitapati, Managing Director and CEO of GCPL, highlighted the potential, saying, ‘Only about 10% of Indians own pets, and just 10% of those feed them packaged food, with only 40% of that being consistent. In contrast, China, similar to India 15 years ago, has 20% pet ownership and a 25% calorie conversion rate.’
He further noted, ‘The opportunity is evident, and we believe our competitive edge is strong. Our group company, GAVL, leads the market in animal feed and possesses significant expertise in pet food R&D and supply chain management.’
Sitapati concluded, ‘We will invest the full ₹500 crore in Godrej Pet Care over the next five years. We expect GPC to turn cash flow positive post this investment, with manufacturing slated to start in the latter half of next year.’
