Puma Partners with PV Sindhu, Enters India’s Badminton Market

Puma Partners with PV Sindhu: Puma India signs Olympic medallist PV Sindhu as brand ambassador, marking the brand’s first entry into badminton globally.

Puma India has entered into a multi-year partnership with badminton icon and two-time Olympic medallist PV Sindhu, tapping into the sport’s surging popularity in India. With over 57 million badminton fans in the country, this collaboration positions India as the first market to promote badminton globally under the Puma brand. 

Why This Partnership Matters:

• Puma’s Badminton Debut: This marks Puma’s first official entry into the badminton category, aligning with its strategy to strengthen its presence in India’s rapidly growing sports market.
• Targeting Gen Z: Badminton’s rising popularity, especially among Gen Z (27.8 million fans), offers Puma the chance to reach younger, active audiences in India.
• Performance Wear Focus: The partnership firm will drive Puma’s growth in the performance-wear segment, particularly in the high-demand footwear category, with the market for badminton equipment, including shoes, expected to rise significantly.

A Dynamic Debut at India Open 2025

Sindhu’s association with Puma will kick off at the India Open 2025, setting the stage for a long-term collaboration aimed at inspiring future generations of athletes, particularly women. 

Puma’s Growth Ambitions in India:

With India’s sports apparel market projected to reach $399.5 million by 2030, Puma is well-positioned to tap into this expanding market, leveraging Sindhu’s global influence and connection with India’s youth.

PV Sindhu’s Legacy:

As the most followed badminton athlete globally, Sindhu’s influence goes beyond the court, inspiring millions and pushing boundaries in Indian sports.

Puma Partners with PV Sindhu highlights its commitment to promoting sports and inspiring the next generation of athletes in India, especially in a booming badminton ecosystem.

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Jagan S

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