TVS Motor Company has pledged £200 million to its British subsidiary, Norton Motorcycles. This substantial investment will fuel new product development, enhance facilities, and drive research and engineering efforts.
‘With TVS Motor’s backing and global capabilities, Norton is being reinvigorated as a global brand,’ the company stated.
Sudarshan Venu, MD of TVS Motor Company, expressed excitement about this phase: ‘Our vision, commitment, and investment into the Norton brand is entering an exciting phase.’ The plan includes introducing new products and entering new markets for the iconic British brand.
Dr. Robert Hentschel, CEO of Norton Motorcycles, emphasised the impact of the investment: ‘The investment in research and development and leadership has us positioned to take six exciting products to countries across the world.’ These new models, adhering to the company’s philosophy of ‘Design, Dynamism, and Detail,’ will launch over the next three years, starting next year.
Norton is gearing up for international expansion with a focus on the USA, Germany, France, Italy, and India. Richard Arnold, Executive Director of Norton, highlighted the brand’s heritage: ‘Norton’s heritage is vast and plays a key part in our development as a global brand. The products currently in testing and development are incredibly exciting, and I am looking forward to expanding their availability to local dealers in new territories.’
The announcement was made at the Goodwood Festival of Speed, where Norton’s senior leadership team, including Venu, Hentschel, and Arnold, shared their vision and global expansion plans.
With this significant investment, Norton Motorcycles is set to solidify its position as a global brand and introduce exciting new products to the market.
