HUL Acquires Minimalist: Beauty Brand's New Chapter

HUL Acquires Minimalist: Beauty Brand's New Chapter

Hindustan Unilever Ltd. (HUL) has acquired a majority stake in Minimalist, a leading skincare brand

This strategic acquisition values Minimalist at Rs 2,955 crore, reflecting the significant investment potential in the growing Indian beauty market.

While HUL acquires 90.5% of the company, the Minimalist founders retain a 9.5% stake and will continue to lead the brand's operations.

The transaction is expected to be completed by the first quarter of the 2026 fiscal year, setting the stage for future growth and expansion of the Minimalist brand.

This acquisition aligns with HUL's strategy to strengthen its Beauty & Wellbeing portfolio, providing access to new consumer segments and market opportunities.

Minimalist will benefit from HUL's extensive distribution network, leading to increased brand visibility and accessibility across India.

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